what is Digital Marketing

November 17, 2024

what is Digital Marketing

Digital Marketing is also known as online marketing it refers to the use of online platforms, technologies and channels to promote the product or services world wide to a targeted audience. To engage with present and potential customers, all businesses use different digital channels and marketing strategies including search engines, emails, social media and other forms of multi media sites.

why is digital marketing important?

Digital marketing is very important as it helps to build brand awareness and drive product sales with new and existing audiences of other social media platforms.
The main and important aspect of internet marketing is how marketers can focus their efforts to react the targeted audiences as compared to traditional marketing

Basics of Digital Marketing

We should utilize digital assets to increase brand awareness and sales. Here are some basics of it-

1.Build a Website

2.Start sharing your content on website

3.Make your websites content search engine friendly

4.Start engaging on social media platforms like instagram, facebook, Linkedin and many more

TYPES OF DIGITAL MARKETING

There are various types of digital marketingl like video marketing, social media marketing,email marketingand many other

SEO(Search Engine Optimization)

It optimize the website content to rank higher in search engines. it is very important channel for any business with a website, as it is a cost effective way to reach potential customers who are searching similar product or brand online.

Social Media Marketing

Using online platforms like Instagram, Facebook, Linkedin promote our product and services online.

Email Marketing

It is a process of using emails to connect with targeted audience to promote products and build customer loyalty.It is a versatile channel that can highlight story telling about our brand, it supports sale, such as product launches and any other festival sale

Content Marketing

Creating unique and valuable content to engage customers. It can be blog post, videos, or social media posts

PPC(Pay-Per-Click)

It is an online marketing where advertisers pay each time when user click on one of their ads. This model which includes sponsored product, ads which is used across search engines

Video Marketing

A visual way of promoting your product or services in market through videos, reels, posting etc. Videos can be short-formed like social media, sponsored brands video ads, or it can be long-form, such as webinars or some educational videos on website

Influencer Marketing

Collaborating with influencers to promote your product. By giving sample products for reviews on social media platforms through post, story or by making reels.

Affiliate Marketing-

Paid promotion of your product by third parties including influencers, bloggers and other websites if known as affiliate marketing

Through the use of affiliate link on websites, blogs or any social media platforms ,an affiliate market your product to their audiences

Advantages and Disadvantages of Digital Marketing

Advantages of digital marketing are-

1.An ability to reach the targeted audiences

2.It is budget friendly and cost effective solution

3.we can adjust digital marketing strategies on the basis of the results

Here are some disadvantages of digital marketing

1.online marketing platforms are fully covered with competitors

2.Fully dependent on technology

3.Costly for long-term success

UNDERSTAND THE POEM MODEL

Paid, Owned , Earned media

What is Paid media?

Paid media is also known as push or outbound marketing as these are forced to shoe the users

paid media are
Online ads( google, Youtube , Facebook etc)
Email Marketing
buying add space in online websites

Owned Media

It is a form of media where users come organically without any force

owned media are-
owned website
blogs
linkedin page

Earned Media

With regular posting good quality content, unique content, innovations, we can get word of mouth or online media coverage

What is the future of digital Marketing

Many small businesses and entrepreneurship are having opportunities to get engage with their targated audiences through social media platforms. At todays era from children to elders all are on social media, so marketing your product digitally will be the best idea

How to start career in digital marketing?

To start your career in online marketing you all just need to learn some basic of digital marketing. Firstly, you need to create a website and have to decide the perticular channel that ypu have to focus upon. Secondly, start making and uploaing content on your website

what is Digital Marketing

what is Digital Marketing

why is digital marketing important?

Basics of Digital Marketing

We should utilize digital assets to increase brand awareness and sales. Here are some basics of it-

1.Build a Website

2.Start sharing your content on website

3.Make your websites content search engine friendly

4.Start engaging on social media platforms like instagram, facebook, Linkedin and many more

TYPES OF DIGITAL MARKETING

There are various types of digital marketingl like video marketing, social media marketing,email marketingand many other

SEO(Search Engine Optimization)

It optimize the website content to rank higher in search engines. it is very important channel for any business with a website, as it is a cost effective way to reach potential customers who are searching similar product or brand online.

Social Media Marketing

Using online platforms like Instagram, Facebook, Linkedin promote our product and services online.

Email Marketing

It is a process of using emails to connect with targeted audience to promote products and build customer loyalty.It is a versatile channel that can highlight story telling about our brand, it supports sale, such as product launches and any other festival sale

Content Marketing

Creating unique and valuable content to engage customers. It can be blog post, videos, or social media posts

PPC(Pay-Per-Click)

It is an online marketing where advertisers pay each time when user click on one of their ads. This model which includes sponsored product, ads which is used across search engines

Video Marketing

A visual way of promoting your product or services in market through videos, reels, posting etc. Videos can be short-formed like social media, sponsored brands video ads, or it can be long-form, such as webinars or some educational videos on website

Influencer Marketing

Collaborating with influencers to promote your product. By giving sample products for reviews on social media platforms through post, story or by making reels.

Affiliate Marketing-

Paid promotion of your product by third parties including influencers, bloggers and other websites if known as affiliate marketingThrough the use of affiliate link on websites, blogs or any social media platforms ,an affiliate market your product to their audiences

Advantages and Disadvantages of Digital Marketing

Advantages of digital marketing are-

1.An ability to reach the targeted audiences

2.It is budget friendly and cost effective solution

3.we can adjust digital marketing strategies on the basis of the results

Here are some disadvantages of digital marketing

1.online marketing platforms are fully covered with competitors

2.Fully dependent on technology

3.Costly for long-term success

UNDERSTAND THE POEM MODEL

Paid, Owned , Earned media

What is Paid media?

Paid media is also known as push or outbound marketing as these are forced to shoe the users

paid media areOnline ads( google, Youtube , Facebook etc)Email Marketingbuying add space in online websites

Owned Media

It is a form of media where users come organically without any force

owned media are-owned websiteblogslinkedin page

Earned Media

With regular posting good quality content, unique content, innovations, we can get word of mouth or online media coverage

What is the future of digital Marketing

Many small businesses and entrepreneurship are having opportunities to get engage with their targated audiences through social media platforms. At todays era from children to elders all are on social media, so marketing your product digitally will be the best idea

How to start career in digital marketing?

To start your career in online marketing you all just need to learn some basic of digital marketing. Firstly, you need to create a website and have to decide the perticular channel that ypu have to focus upon. Secondly, start making and uploaing content on your website

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Paid promotion of your product by third parties including influencers, bloggers and other websites if known as affiliate marketing

Through the use of affiliate link on websites, blogs or any social media platforms ,an affiliate market your product to their audiences

paid media are
Online ads( google, Youtube , Facebook etc)
Email Marketing
buying add space in online websites

owned media are-
owned website
blogs
linkedin page